Hard Rock Cafe

Phoenix, AZ, September 20, 2011 – Hard Rock Cafe Phoenix brings together musicians and fans for the 2011 PINKTOBER™ campaign – supporting a cause that affects millions across the globe. On Friday, October 7, 2011, Hard Rock Cafe Phoenix will host live performances by “American Idol” Finalist and Arizona native, Brooke White and her band “Jack and White” and local band Chicks With Picks. Proceeds from the event will benefit The Breast Cancer Society, an Arizona-based organization that is one of the only national breast cancer charities with a primary focus on providing direct help and financial aid to those suffering from breast cancer.

For the 12^th year, Hard Rock locations worldwide support the cause through the multifaceted PINKTOBER campaign. Get spotted at your local Hard Rock partying for PINK, while listening to the sounds of rising stars at live-music events, benefiting local breast cancer organizations. Or be seen sipping Hard Rock’s non-alcoholic PINK drinks and dining on PINK menu offerings at Hard Rock Cafe locations throughout the month.
Is shopping more your style? Rock the season’s hottest color with Hard Rock’s PINKTOBER merchandise including the limited-edition 2011 PINKTOBER pin, a wearable replica of “Artist Ambassador” and breast cancer survivor Melissa Etheridge’s custom Ovation PINK guitar. Additional offerings include the 2011 PINKTOBER T-shirt, robe, PINK sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation (US) and The Caron Keating Foundation (UK) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products going directly to the cause!

Event Recap & Thank You

Event Photos