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Breast Cancer: Why Pink?

490x177Why Pink
Sep 25, 2013 | Posted by BCS

You might wonder why pink is the symbolic color of breast cancer, why it fills the background of the article you’re now reading. You might even resent it, finding it too frilly and bubblegum soft for such an ugly disease, for someone as strong as you, fighting the fight of your life. Your color should be silver, you argue, because you’ve donned your armor. And you’re waging battle.

Your feelings are valid. You – and your families – are warriors. And while your personal color might best be represented by the bold power and intensity of red or the spirituality and wisdom of purple, various cancer organizations have chosen pink or variations of it – The American Cancer Society, Susan G. Komen, The National Breast Cancer Foundation, and, of course, us.

We feel pink is the right color to represent this disease. Why? Not just because other organizations have adopted it and it’s become a national color, a symbol of breast cancer awareness. No. We chose it because we work with women fighting the battle every day and are witness to new procedures, improved care and increased survival rates. We see women like you walk through our doors daily, sad and scared and in a dark place. But we also see the future. Your future. It’s bright. It’s pink.

“We understand that during the battle and often for quite a while afterwards, everything feels very dark,” says Kristina Hixson, the Breast Cancer Society’s director of operations and public relations. “That’s normal and should never be downplayed. Depression is often a very real, very dark side of breast cancer … We know the emotional upheaval you face, the physical pain of losing a part of yourself. But there is light at the end of the tunnel.” And pink represents that light.

Consider this the next time you see a pink ribbon or pink ribbon merchandise: in the United States, pink is the symbol of love and romance. Pink symbolizes caring, tenderness, acceptance and calm. We want these things for you. All of them. Pink represents that hope. And pink represents your feminine strength – a powerful force – a shared desire to fight for yourself, your family, and other women like you. When we see pink, we see anything but bubblegum. We see women waging war. We see women surviving. We see hope. We see you.


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